rub in

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rub in (third-person singular simple present rubs in, present participle rubbing in, simple past and past participle rubbed in)

1. (transitive) To apply by rubbing.
   • 2006 July 19, “On The Fridge”, in Washington Post:

     Flattening chicken breast halves serves two purposes: It provides more surface area to rub in the Greek-influenced seasoning, and it ensures that the chicken cooks quickly.

2. (transitive) Of butter, to mix in by rubbing.
3. (transitive, idiomatic) To make a point in an irritatingly emphatic manner.
   • 2003 March 9, Glenn Davis, “U.S. vs. Mexico a day of celebration, opportunity”, in Houston Chronicle:

     Postcards from Florida might mean someone is rubbing in the fact he or she has been lounging on the white, sandy beaches

• rub it in

• Bruin, Bruni, Burin, bruin, burin