rheology

Coined by American scientist Eugene C. Bingham in 1920, following a suggestion by a colleague, Markus Reiner;[1] inspired by aphorism πάντα ῥεῖ (pánta rheî, “everything flows”) by Simplicius of Cilicia. Formed from Ancient Greek ῥέω (rhéō, “flow”) +‎ -logy (“study of”, suffix ultimately from Ancient Greek). See also rheo-.

• IPA^(key): /ɹiːˈɒlədʒi/

rheology (plural rheologies)

1. (physics) The branch of physics that studies the deformation and flow of matter.
   • 2022 April 19, Jennifer Chu, “MIT Engineers Introduce the Oreometer”, in MIT News‎:

     Curious as to whether other had explored the connection between Oreos and rheology, Owens found mention of a 2016 Princeton University study in which physicists first reported that indeed, when twisting Oreos by hand, the cream almost always came off on one wafer.

• chemorheology

• diarrhea (further -rrhea/-rrhoea terms there)
• rheogoniometer
• rheometer
• rheometric
• rheometry