hammocking
English
Noun
hammocking (uncountable)
- (broadcasting) Scheduling a new or unpopular programme between two popular ones in the hope that viewers will watch it.
- 1994, Sydney W Head, Christopher H Sterling, Lemuel B Schofield, Broadcasting in America: a survey of electronic media:
- Hammocking tries to establish a new program, or to recover the audience for a show slipping in popularity […]
- 2004, Damian Tambini, Jamie Cowling, From public service broadcasting to public service communications:
- Indeed, the acceptance that hammocking and the mixed-schedule is in decline formed an important part of the BBC's argument for new digital channels.
- 2005, Philippe Perebinossoff, Brian Gross, Lynne S Gross, Programming for TV, radio, and the Internet:
- Hammocking is a frequently employed strategy. For example, it is often seen in children's cartoon blocks in which a newcomer is sandwiched between two established series.
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