fare gola

Literally, “to do throat”.

fàre gola (first-person singular present fàccio gola, first-person singular past historic féci gola, past participle fàtto gola, first-person singular imperfect facévo gola, second-person singular imperative fài gola or fà' gola, auxiliary avére)

1. (idiomatic) to arouse intense desire or yearning; to be tempting or alluring
   • 2020 September 11, Anna Lombardi, “Nell'America in bilico la sfida per gli indecisi parte dall'11 settembre [In America in the balance the challenge for the undecided [voters] begins on Semptember 11]”, in la Repubblica‎:

     Ma i 20 grandi elettori della Pennsylvania, fanno molta gola a The Donald: essenziali, con Michigan e Wisconsin, a vincere le elezioni.

     But Pennsylvania's big 20 electors, are very alluring to The Donald: essential, with Michigan and Wisconsin, to win the elections.