demarketing

See also: démarketing

English

Etymology

de- +‎ marketing

Noun

demarketing (uncountable)

  1. Marketing where the goal is reducing the demand for goods or services.
    The "just say no" advertising campaign was mostly ineffective demarketing of illegal drugs.

Synonyms
  • negative advertising

Translations

Verb

demarketing

  1. present participle and gerund of demarket
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