at scale

at scale

1. On a large scale: involving large amounts or volumes of something.

   This manufacturing process is fine for a cottage industry, but it can't be done at scale.

   • April 14 2022, Delia Cai, “Severance, the New York Times’s Twitter Guidelines, and the Forever Illusion of Work-Life Balance”, in Vanity Fair‎:

     The formula for amassing an audience that would ostensibly click on your articles or buy your books or trust your judgment has become a matter of appearing likable at scale, or at least gesturing toward your status as a fellow human.

• acetals, lactase