advertique

Blend of advertisement +‎ antique

advertique (plural advertiques)

1. Any antique promotional gift item.
   • 1977, Cecil Munsey, Illustrated Guide to Collectible Bottles, page 267:

     These miscellaneous advertising items, often called advertiques, were generally useful in nature and were saved as a result.

   • 1979, Marguerite Ashworth Brunner, How to sell your collectibles, antiques, and crafts at a profit, page 29:

     Any item with the name of the firm that gave it away on it is an advertique. Souvenir spoons, tin trays, trade cards, […]

   • 1988, Stanley C. Hollander, Terence R. Nevett, Ronald A. Fullerton, Historical perspectives in marketing, page 211:

     They hold a historical library of printed and audiovisual materials, research and reference collections of advertisements in various media, display items, slides for presentations, manuscripts materials, and artifacts and advertiques.

   • 1990, William C. Ketchum Jr, The new and revised catalog of American antiques, page 508:

     Another one-of-a-kind advertique, this example is in excellent condition.